PROGRAMME DETAILS
Download the programme brochure
Learn more about the curriculum, learning experience, career support and outcomes, plus the experts you’ll learn from.
Akira Layne
Data Analyst at Parkinson’s UK
“Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
Adam Stead
Digital Customer Strategy Lead at Transport for Wales
“The fact that this course is very industry-led with practical content was a key factor. Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
Ash Johnson
Lead Data Engineer at Citywire
“It’s exciting to read something one week, and then literally the next week, I am applying it, whether it’s with the activities or with my work.”
Adam Stead
Digital Customer Strategy Lead at Transport for Wales
“The fact that this course is very industry-led with practical content was a key factor. Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
LEARNING MODEL
What you’ll experience over six months
Speak with an Enrolment Advisor to explore your goals, ask questions and decide whether this programme is the right fit for where you want your career to go.
Meet your Success Manager and Career Coach before the programme begins. Together, you’ll define your goals and create a personalised plan for the months ahead.
Progress through three courses with weekly goals, practical activities and expert support. Study on your schedule while staying accountable with personalised guidance from your Success Manager.
Apply your learning to an employer-set project, receive feedback from industry and graduate with a portfolio of practical evidence of what you can do, not just what you know.
Work one-to-one with a Career Coach to strengthen your CV, interview skills, professional confidence and long-term career plan.
Earn a university certificate that demonstrates your commitment, alongside a portfolio of practical projects that shows employers how you apply your skills in practice.
Join our Alumni groups to continue learning, build your network and discover new opportunities throughout your career.
CURRICULUM OVERVIEW
What you’ll learn
Each of the three, six-week courses is purpose-built to give you the practical capability you need to stand out in the marketing industry. In the fourth and final course – a six-week Employer Project – you’ll apply what you’ve learned to a real-world scenario.
You’ll start with two weeks of Orientation, where you’ll get comfortable with the online learning platform, connect with fellow learners, and plan your studies. You’ll also meet your Success Manager and Career Coach, who will help you personalise your plan of attack to achieve your version of success.
In course one, you’ll learn the foundations of successful digital marketing strategies. Through real-world case studies, you’ll discover how the diverse components of a digital marketing strategy fit together in a variety of contexts. You’ll also learn why selecting the appropriate balance is key to establishing a connection with consumers, aligning with brand values, and contributing to organisational objectives.
In this course, you’ll create, monitor, and optimise more complex and targeted digital marketing campaigns, navigate data legalities, and harness data for informed decision-making. Delve into ethical data collection, segmentation, and interpretation, concluding with a comprehensive campaign plan showcasing your data-driven finesse for a hypothetical company scenario – a valuable addition to your portfolio.
Course three propels you into the forefront of impactful leadership, equipping you with the essential skills to navigate the ever-evolving digital landscape. Learn core aspects of digital marketing leadership, including team and budget management, harnessing emerging technologies, and conducting growth experiments. You’ll complete a self-defined project tailored to hone your leadership skills and align with your unique career aspirations.
In this final project, you’ll apply everything you’ve learned to solve a challenge faced by a real-world company. It’s an opportunity to tackle real problems, generate value, and gain relevant feedback and experience. You’ll build first-hand knowledge of what it takes to be successful as a digital marketing leader, equipping you to stand out for your next opportunity.
OUR EXPERTS
Who you’ll learn from
Learn from university academics, industry leaders and experienced practitioners who bring current challenges, practical insights and real-world experience into every stage of the programme.
Subject experts
To ensure relevance and rigour, the programme content is developed in consultation with both university faculty and industry leaders.
Facilitators
Receive live and on-demand guidance from experienced professionals as you apply new concepts and overcome challenges.
Career coaches
Set yourself up for long-term career success through a mix of one-to-one sessions and interactive masterclasses with your coach.
Graduate with proof of what you can do
The university certificate you’ll earn upon graduation is a recognised mark of excellence that can help you stand out.
Your Employer Project complements it with tangible proof of your digital marketing capabilities, showing how you can turn data into insight, develop strategy and make commercially-focused recommendations for a real business challenge.
ACCREDITATIONS
Recognised by leading professional bodies
Independent accreditation gives employers added confidence that your learning meets recognised industry standards.
The Chartered Institute of Marketing
This Career Accelerator is aligned to the Chartered Institute of Marketing (CIM) professional standards, helping you develop career-ready digital marketing skills.
It also counts towards one year of CPD for future Chartered Marketer status.
CPD Certification Service
Certified by the UK Continuing Professional Development (CPD) Certification Service.
CPD accreditation is recognised by employers and professional bodies worldwide, helping you keep your skills up to date and strengthen your professional credibility.
PAYMENT PLANS
Flexible ways to invest in your career
Choose the payment option that works for you. Book a call with an Enrolment Advisor to see if you qualify – chances are, you do.
Once-off
Reduced rate
Benefit from a reduced rate by making payment upfront, in full, before the start of the programme
£6300
£5,825
6 months
No added fees or interest
Make a 10% deposit of £630 and six monthly payments of
£945
MONTHLY
24 months
No added interest
The plan is only available to UK/EU citizens or residents, and is offered through our finance partner, StepEx.
You’ll be required to make a 10% deposit, followed by 24 monthly payments of
£6300
£237
What could you earn in digital marketing?
Digital marketing professionals are in high demand across industries, with opportunities to progress into top-paying specialist and leadership roles.
Up to £65k
Digital Marketing Manager
Up to £75k
Senior digital marketing roles
£120k+
Executive leadership roles*
*UK Digital Marketing Salary Guide (2026): Live Digital Salary Guide
PARTNER WITH US
Could your business be our next industry partner?
Outsource a project
Co-design a business project to get access to ambitious and diverse professionals who are solely focused on solving your problem.
Train your team
We’ll work with you to find a custom solution for your team on all or part of a programme. As learners or mentors, they’ll benefit from relevant skills and university-approved knowledge.
Make recruitment easier
Transform the way you recruit for complex digital roles with exposure to a highly relevant pool of talent and tangible proof of what they’re capable of.
Why learn digital marketing?
Marketing has never been more measurable or more important to business growth. Employers are looking for professionals who can combine creativity with data, strategy and AI to drive meaningful business results.
This Career Accelerator helps you develop the skills, experience and confidence to plan, execute and optimise digital marketing initiatives, so you’re ready to take the next step in your career.
SKILLS
Develop the skills employers value most
Career Accelerators combine technical expertise with the commercial, professional and personal skills needed for long-term career success.
Technical
Technical knowledge, skills, and experience in high-demand technologies.
Business
The business understanding needed to apply technical skills in a meaningful way.
Employability
Human skills essential for on-the-job performance, promotions, and leadership.
Personal
Self-awareness and reflective capabilities critical for sustained career growth.
One call to know if it fits
Whether you’re starting, changing careers or looking to specialise, a 15-minute call with an Enrolment Advisor is the fastest way to see if this programme matches your goals.