PROGRAMME DETAILS
Download the programme brochure
Learn more about the curriculum, learning experience, career support and outcomes, plus the experts you’ll learn from.
Akira Layne
Data Analyst at Parkinson’s UK
“Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
Adam Stead
Digital Customer Strategy Lead at Transport for Wales
“The fact that this course is very industry-led with practical content was a key factor. Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
Ash Johnson
Lead Data Engineer at Citywire
“It’s exciting to read something one week, and then literally the next week, I am applying it, whether it’s with the activities or with my work.”
Adam Stead
Digital Customer Strategy Lead at Transport for Wales
“The fact that this course is very industry-led with practical content was a key factor. Having the involvement of people who have done the job before and being able to speak to them was a real draw.”
LEARNING MODEL
What you’ll experience over six months
Speak with an Enrolment Advisor to explore your goals, ask questions and decide whether this programme is the right fit for where you want your career to go.
Meet your Success Manager and Career Coach before the programme begins. Together, you’ll define your goals and create a personalised plan for the months ahead.
Progress through three courses with weekly goals, practical activities and expert support. Study on your schedule while staying accountable with personalised guidance from your Success Manager.
Work one-to-one with a Career Coach to strengthen your CV, interview skills, professional confidence and long-term career plan.
Earn a university certificate that demonstrates your commitment, alongside a portfolio of practical projects that shows employers how you apply your skills in practice.
Join our Alumni groups to continue learning, build your network and discover new opportunities throughout your career.
CURRICULUM OVERVIEW
What you’ll learn
Each of the three, six-week courses is purpose-built to give you the practical capability you need to stand out in the marketing industry. In the fourth and final course – a six-week Employer Project – you’ll apply what you’ve learned to a real-world scenario.
You’ll start with two weeks of Orientation, where you’ll get comfortable with the online learning platform, connect with fellow learners, and plan your studies. You’ll also meet your Success Manager and Career Coach, who will help you personalise your plan of attack to achieve your version of success.
Start with the fundamentals that define great product managers. You’ll develop a discovery-first mindset, learning to reduce uncertainty through structured research and user interviews. Master data-driven frameworks and hypothesis testing while building essential stakeholder communication skills. Learn AI-powered techniques to enhance productivity and craft compelling business cases that connect product decisions to business outcomes.
Transform ideas into executable product plans. You’ll define and deliver your MVP through strategic scoping and prioritisation frameworks like RICE and MoSCoW. Write actionable specifications and user stories that guide development teams, while mastering roadmap sequencing. Use rapid prototyping and validation techniques to test ideas with real users, leverage AI tools to accelerate development, and develop communication skills for presenting complex plans with confidence.
Future-proof your career by going beyond the fundamentals to set yourself apart as a strategic PM. Develop data fluency through cohort and funnel analysis, learning to interpret key metrics and design experimentation plans. Build technical confidence by assessing feasibility constraints, strengthen commercial expertise through ROI modeling, master go-to-market planning, and explore AI product management by learning to work with ML teams and integrate AI features strategically.
In this final project, you’ll apply everything you’ve learned to solve a challenge faced by a real-world company. It’s an opportunity to apply your new knowledge of AI-driven product workflows, data-driven strategies and commercial thinking to real problems – presenting your solution directly to industry professionals to gain relevant feedback and valuable exposure.
OUR EXPERTS
Who you’ll learn from
Learn from university academics, industry leaders and experienced practitioners who bring current challenges, practical insights and real-world experience into every stage of the programme.
Subject experts
To ensure relevance and rigour, the programme content is developed in consultation with both university faculty and industry leaders.
Facilitators
Receive live and on-demand guidance from experienced professionals as you apply new concepts and overcome challenges.
Career coaches
Set yourself up for long-term career success through a mix of one-to-one sessions and interactive masterclasses with your coach.
Graduate with proof of what you can do
Stand out with recognised credentials and practical evidence of your skills.
Earn a university certificate and complete an Employer Project that proves you can apply product strategy, customer discovery and data-driven decision-making to solve real business challenges and deliver commercial value.
PAYMENT PLANS
Flexible ways to invest in your career
Choose the payment option that works for you. Book a call with an Enrolment Advisor to see if you qualify – chances are, you do.
Once-off
Reduced rate
Benefit from a reduced rate by making payment upfront, in full, before the start of the programme
£6400
£5,900
6 months
No added fees or interest
Make a 10% deposit of £640 and six monthly payments of
£960
MONTHLY
24 months
No added interest
The plan is only available to UK/EU citizens or residents, and is offered through our finance partner, StepEx.
You’ll be required to make a 10% deposit, followed by 24 monthly payments of
£6400
£240
What could you earn as a product manager?
Product managers are in high demand across industries, with opportunities to progress into senior product and executive leadership roles.
Up to £65k
Product Manager
Up to £90k
Senior Product Manager
£150k+
Director of Product*
PARTNER WITH US
Could your business be our next industry partner?
Outsource a project
Co-design a business project to get access to ambitious and diverse professionals who are solely focused on solving your problem.
Train your team
We’ll work with you to find a custom solution for your team on all or part of a programme. As learners or mentors, they’ll benefit from relevant skills and university-approved knowledge.
Make recruitment easier
Transform the way you recruit for complex digital roles with exposure to a highly relevant pool of talent and tangible proof of what they’re capable of.
Why product skills matter now
A digital-first approach has made product management one of the UK’s fastest-growing and most rewarding careers. Organisations need product managers who can connect customer needs with business goals, creating opportunities for professionals from a wide range of backgrounds.
Whether you’re changing careers or building on your existing experience, product management offers a high-growth path at the heart of business strategy and innovation.
SKILLS
Develop the skills employers value most
Career Accelerators combine technical expertise with the commercial, professional and personal skills needed for long-term career success.
Technical
Technical knowledge, skills, and experience in high-demand technologies.
Business
The business understanding needed to apply technical skills in a meaningful way.
Employability
Human skills essential for on-the-job performance, promotions, and leadership.
Personal
Self-awareness and reflective capabilities critical for sustained career growth.
One call to know if it fits
Whether you’re starting, changing careers or looking to specialise, a 15-minute call with an Enrolment Advisor is the fastest way to see if this programme matches your goals.